The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Nothing is as big as Christmas
Agency: Ogilvy / Madrid
Client: IBERIA Category: Out of Home / Billboards & Transit
Samsung Folding Piccadilly
Agency: Cheil / London
Client: Samsung Category: Out of Home / Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Out of Home / Billboards & Transit
Mind The Gap
Agency: SERVICEPLAN GERMANY / Munich
Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_055M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Madrid
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_056M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_057M
Award:
2020 Direct Marketing Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_058M
Award:
2020 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
Mind The Gap
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_053M